RESOURCE-ORIENTED APPROACH TO THE FORMULATION OF COMPANY STRATEGY

A feature of the modern period is change in conditions economic activity, turbulence environment, rapid variability production goods and services. These changes affect financial situation companies, and, as a result, force them to use theoretical practical experience project management. The principles orga-nizations’ functioning depend on company's strategy. Also, strategy determines results companies’ activities its competitiveness market. Low level management methodology implementation development leads irrational using resources reducing efficiency. Currently, Ukrainian companies are forced make certain adjustments their strategies, operating under pressure constantly changing external conditions. success each enterprise determined by how adequately, quickly effectively it able adapt turbulent environment.As world shows, crisis only way normalization creation project-managed organizations, because competition dynamic enterprises’ must focus attention not current problems. Every company has develop strategic line behavior. As practice impossible without application.Especially today, Ukraine, when we have very hard market situation, behavior should be based resource-oriented approach manage-ment methodology. This kind plays huge role structure relations mechanism regulation. And such that an integral part organization's which aim achieve profit with optimal available resources. So, this for Ukraine time, these conditions, managers organiza-tions need serious methodical assistance making managerial decisions above all, choosing directions activities, taking into account all features economic, administrative, regulatory environment organization operates.Keywords:project management, strategy, resources, competitiveness, directions, efficiency, approach.